![]() Kids receive everything they need to set up a store with products and display boards or to stock a warehouse. Another box is based on "Market Fun" for children between two and three years of age. The lesson covers the gamut from shadow theatre and invisible ink to the role of lights and shadows in everyday life. For instance, one Flintobox carries the theme "Lights and Shadows," which is intended for four- to six-year-olds. ![]() Flintobox is a subscription service wherein families receive a "discovery box" every month made up of simple tools and activities. The company has two main offerings: Flintobox and Flintoclass. “The mission of Flinto is to revolutionize the way children around the world learn and play,” says Durairaj. The results were so promising that they all quit their jobs and started Flinto in October 2013. The trio roped in child development experts, game and animation experts and built a beta version that was tested with 60 parents and children. “Since we couldn’t find anyone doing it professionally, we figured that we should probably do it, so that other parents, and children would be benefited along with us.” ![]() “We thought it would be a great service if someone could curate new activities and ideas which would engage kids positively, at home, away from the TV, and does not need constant supervision by parents,” says Durairaj, Flinto's chief executive officer. The three of them brainstormed and wanted to see if they could put together toys, activities and books that would help parents. The company's cofounders: Arunprasad Durairaj, 37, Vijaybabu Gandhi, 38, and Shreenidhi SP, 36, who had all worked for Tata Consultancy Services at one point, started Flinto when they realized that their own kids were in need of more intellectually stimulating activities. It sends out 80,000 kits a month, both domestic and overseas. It’s reached more than 500,000 children across 1,000 cities. Flinto is currently shipping to Singapore, Malaysia, Qatar, the UAE, Laos, Indonesia and Kuwait. It's looking to make $6 million in the upcoming year. I want to make new types of interfaces that move and respond and react and really interest me in ways that are entirely intuitive.Flinto said that it made $2.7 million in the past year, and is already profitable at the operational level. “I wouldn’t do this if this was just a suit-and-tie type of job. There should be a user profile, there should be likes, there should be comments.” D’Silva pauses to put it more bluntly. There may have to be different states to map out.”ĭespite the challenges, D’Silva and team were chomping at the bit to find new solutions: “You see in too many companies they just go with a cookie-cutter-template thing. D’Silva recalls thinking that the lack of an explicit record and stop interface meant that “we may have to show people how to use this. Big colored blocks record and replay audio with a single touch, so that you can start mashing your screen and actually make music.Ĭontrast that attitude with one young Tweeter’s post, “My art teacher had our entire class download Keezy today” and you can see why Keezy has leveled the sampling playing field.īut despite Keezy’s success at making music feel simple, D’Silva acknowledges that it was “way harder” to create its unique and intuitive user experience from scratch. One of the productsthat survived this brutal process was Keezy, which Elepath calls a “a toy for musicians,” and is essentially a live sampler for your iPhone. Everything was up to be questioned to the point where we were having pretty crazy, philisophical discussions…let’s really start from the beginning.” Making Music Easy “Really early on we would not make assumptions about anything. The Elepath team also made a point of approaching projects and ideas unlike they ever had before. The better ones turned themselves into companies.” Just going through a very Darwinian process, and some stuff stuck around and some stuff got trashed. “Some of them have lasted three weeks, three months, three hours. “I’ve worked on over 35-40 products,” reminisces D’Silva on Elepath’s productivity in the last two years. And with that, Lodwick raised more than $1 million and teamed up with folks as diverse as animator Pasquale D’Silva – brainstorming, making and discovering.
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